Thirsty Thirsty Hippos

Hippos make great trade characters!

Oxy, a maker of household products in Korea, has a "Hippo" line of products to help you manage funky smells, humidity, and even moths in your household.

What a perfect decision to use happy hippos for this brand of products! The image of hippos as fat aquatic animals with endless appetites carries over well to this line of products. The above hippo image is used on the odor eating products. But, do you think this hippo seems to be sucking up odors or has ice breath?

The above product's name means "Odor Eating Hippo". The squishy bubbly beads of this product pair up naturally with the hippo. Don't you find this product quite appealing?

The hippos can be easily changed to match the "flavor" of the odor eaters.

In this Hamaroid product, the hippo is dressed as a scientific academic. Who better to guard your precious clothes from moths than a hippo who has done its research!

Here the hippo has put all pretense behind and is downright ready to fight off those pesky moths!

This is The Thirsty Hippo product. It sucks water right out of your room! Look closely at how it sucks the water right into its own legs.

Cuteness also makes hippos great trade characters for products. These air fresheners use the hippo characters to brand themselves. Oxy's hippos really stand out and are a lot of fun.

Here's a comparison. These Air Wick products use a woman's face rather than cartoon hippos. Don't you think this brings a whole different meaning to the product?

GUEST POST: Top 5 Most Wanted Korean Toys

In the world of Korean toy collecting, there is a hierarchy or a most desired list. What’s that you say? "I didn’t even know there were Korean toy collectors let alone desirable Korean toys!" Well, desirability does depend entirely on personal taste, but rest assured, South Korean manufacturers have made some really bright and fantastical plastic eye-candy over the years.

Yeah, that’s right. We’re talking plastic. Macho robo-plastic. Many hardcore toy collectors can only get excited over die cast stuff, and that usually means the Japanese made toys, but I think the plastic stuff that came out of South Korea during the ‘pali-pali’ (rush-rush or hurry-hurry) development period from the 70’s to the early 90’s tells far more stories and is infinitely more revealing.

Archaeologists love finding toys from bygone civilizations because the toys can reveal much. The more advanced and technological the toy, the more advanced the society and culture. When it comes to toys from the 'pali-pali era', we’re looking at an old culture embracing the new by leaping into the industrial era. You’re also glimpsing South Korea’s first efforts at embracing the technological. Heck, might sound like bunk to read this, but you gotta remember that Samsung is now the worlds biggest electronic consumer goods maker after knocking Sony from that spot in 2006. South Korea’s economic miracle is mirrored in its animation industry and the history of Korean animation is mirrored in its toys. Okay, don’t wanna bore you too much.

For now, let’s focus on some of the most desirable toys ever made in South Korea. Feel free to disagree and argue the merits of one over another if you want.

TOP 5 MOST WANTED KOREAN TOYS:

5. Superman Knock-Off. Coming in at number 5 on the list, I place the great knock-off of Superman made by the Hyundai Tongsan Company. Now, Hyundai Tongsan were great in that they made the most lavish and oversized boxes for what were often, somewhat larger than normal toys--these guys here come in at around 45cm in height. Hyundai Tongsan, with their stolen image of either Duey or Luey (the green hatted one), made bootlegs of just about anything South Korean kids were watching which really adds to their desirability. Heck, I’d rather have a badboy bootleg than some sterile approved toy merchandise any day.

Superman and Atom

There were three characters in this series (Atom, Ultraman and Superman) and the Ultraman is still to be found on the shelves of some Moombangoo (toy store/stationary stores) in the outer provinces. The thing that makes them so desirable is that they were the same body mould with different heads/color scheme applied to each figure. This meant that things didn’t fit--so Atom (or Astroboy if you wish) has feet, a huge round melon head and a bulging groin! The superman is arguably the rarest because for some reason the plastic quality on the Supermen was very poor and they crumble to bits in the box.

4. Taekwon V 90: jumbo sized with all the extras. This toy is really quite desirable and has lured a few collectors of Japanese toys over just because of the many parts that it came with. I sold a few of these a few years back for around U.S. $300 each but I’d bet they would fetch quite a bit more now as I recently parted with this smaller version pictured here for the same price.

Robot Taekwon V 90

Taekwon V is arguably the most important Korean cartoon character ever created and while this robot is a latter version from around 1990, anything to do with the Taekwon V series of films is incredibly collectable and desirable within South Korea.

King of the Kings

3. King of the Kings. One of only 4 Jumbo Machinders known to have ever been made in South Korea (yes, there is a variant of this guy and then there’s the Go Lion). What makes this guy desirable is that he has Taekwon V styled horns/helmet slapped onto a Japanese styled God Sigma robot character toy. Current estimates value him at around $600 U.S. – that’s about $10 per centimeter in height.2. Super Taekwon V (pink box). Whew, hold your breath here, because you won’t believe what the last one of these was listed at on Korean ebay--a staggering 5 million Won --approximately 5K U.S.! Yep, granted the toy collecting community screamed that the seller was ‘pabo’ (fool), and other colorful phrases denoting he was living in a dreamland, but these have definitely sold before for around the 2 million won mark. Why? Once again it goes back to being a Taekwon V toy. Anything Taekwon V or Wooroemae in South Korea is collectable and with this, you’re looking at one of the first official toys of Taekwon V ever made. Taekwon V mania was absolutely huge in the late 70’s in South Korea and the mania continues to this day.Unfortunately, I’ve lost the picture of the pink box Super Taekwon V toy. This Super Taekwon V toy is from the same era and approaching the same price now. This picture is from recent gallery display in London/New York hosted by the Korea Society.

1. Korean made Jumbo Machinder circa 1975-76. The great lost treasure--heck, it’s so rare I wouldn’t dare even suggest a price. Nobody has seen one of these since the 1970’s.It stands at 65cm tall and is really a knock off Grandizer character, but heck, only one hardcore Taekwon V fan in Seoul claims to have owned one of these as a kid--he showed me a picture of him and his Taekwon V bicycle from when he was about 8 years old in Seoul in 76 and he then explained that he owned this jumbo toy as a child as well. I heard another Korean toy collector sigh under his breath after viewing the picture of said collector with original Taekwon V bicycle, words to the effect of ‘he was spoilt.’

Guest Post by: Alex Powell

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Midodok: I would like to thank Alex for contributing the very first guest post here on Korea & Animation. Alex is an avid collector of Korean animation memorabilia and really knows his stuff! He is also a frequent commenter here who often leaves very insightful contributions in the comments section (check them out!).

Sugary Cereal Characters Gallery

Welcome, dear patron, to the Sugary Cereal Characters Gallery in Seoul. Let me guide you through our fine collection of cereal boxes.

Froot Ring

Breakfast cereal is not a major staple of Korean breakfasts. The breakfast cereals movement has its roots in the United States of America. As such, many of the pieces in our gallery borrow from the work of artists abroad. The brightly colored piece above is such an example.

Coco Pops

This piece is more conservative in its use of color than the previous. It utilizes mostly warm earthtones. This is likely to invoke a chocolately aesthetic.

Oreo O's

Notice how typography dominates this piece heavily. This is quite rare. Unlike other pieces, the words "Oreo O's" are emphasized boldly while the trade character almost goes unnoticed.

Here we have allowed you to see a close up of the cartoon character. The character is likely meant to represent the white substance in Oreo cookies. It is a wonder that the artist chose to de-emphasize such a scrumptious substance.

Corn Frost: Light Sugar

Here we see a reinterpretation of the original Corn Frost piece. The bland white background and subtle pose of the trade character align with the conservative restrictions of the Light Sugar aesthetic. Why don't we take a look at the original Corn Frost design?

Corn Frost

POW! Unrestricted by the confines of the Light Sugar aesthetic, this box design is really allowed to pop! Through a bright blue background and Tony the Tiger in the pose he was truly born for, the viewer can only be convinced that this original is superior. However, if you look closely at the bowls of cereal in both pieces, you'll notice that they are identical.

Corn Flate

We now move on past the American breakfast cereal boxes and into our local collection. These pieces build upon the work of American cereal box artists.

We have created this East vs. West comparison for you. The similarities are striking. Are the Korean artists truly building upon what the American artists have created? Or is their work merely derivative? In either case, the American influence is evident. Look closely and you will notice that the American tiger has his name "Tony" written in Korean hangeul on his bandana. The Korean lion "Flion" has his name written in a cursive English variant of Latin on his soccer jersey. We take this as evidence that both artists must have respected each other's work and cultures.

Corn Flate: Sugar Light

Notice how Korean artists resist the blandness of the Sugar Light aesthetic in the piece above. Rather than blandness, they utilize symbols of the upper atmosphere to represent lightness.

Choco Flakes

Here's a Korean example of a chocolatey aesthetic.

Starberry

Our Starberry piece is an exquisite example of a brightly colored cereal box. It reveals the society it was created in. This robot-like trade character reflects the fascination with robots in Korea. It shows the hopes for robots to make life faster, easier, and even more tasty.

Choco Ball

Alas, the world of cereal box art is not free of commerce in Korea. Here we see the beloved animated character, Dooly, being used to generate profit. In the piece above, he is donning wizarding garb and attempting to make Choco Ball appear healthier than it actually may be. However, does this Dooly commercial tie-in automatically prevent the piece from being considered art? I personally do not believe so.

If you pay very close attention to the Choco Ball piece, you'll notice the little girl hanging off the side of the bowl. Her expression merits great attention. Notice the artist's choice to give her only three teeth. This choice, in combination with the rest of her expression, makes her look somewhat crazed. She looks as if she is mesmerized by Choco Ball and must eat the cereal now. I believe the "three tooth design" should become the standard symbol for representing a character's voracious and urgent appetite. Commercial or not, this "three tooth design" is truly a contribution to the breakfast cereal art world.

Chex Choco Crunch

The late development of breakfast cereals in Korea allowed them to arise within a highly advanced technological infrastructure. This allowed for the possibility of new kinds of trade characters. Trade characters not restricted by their two dimensional counterparts. Above you will see two computer generated trade characters created for Chex Choco Crunch. These CG trade characters can easily be reused within the Chex Choco brand.

Chex Choco 1

Some could argue that the use of 3-Dimensional trade characters is a sign of the dying of an artform--that a little part of the soul in these characters is lost. Others argue that a medium is just a medium--2D or 3D. I personally agree with the latter. After all, the above piece illustrates that trade characters are still being used in the traditional ways they always have been: smiling, giving a thumbs up, and pushing their product. The method of doing this irrelevant.

Chex Choco 2

Here, however, we see that CG characters are being used in new ways. Ways not attempted previously. Perhaps the artist intended this character to look excited. Yet, one reading could be that it is actually quite scared, perhaps putting its arms up for the police siren. It is easy to imagine it reacting to a small explosion.

Here is a side-by-side comparison of the Choco Chex character. The character on the right is traditional and conservative--giving the ubiquitous thumbs up. The character on the left looks either very excited, very scared, or both. It is a new expression in this artform. The character on the left represents a break from tradition. Perhaps even a new direction for cereal box art. Time will only tell what the future of cereal box art in Korea will hold. Hopefully, the future holds more unique and clever pieces to take the artform to new places.

Thanks for visiting the Sugary Cereal Characters gallery in Seoul. Please visit a gallery (i.e. super market) near you!

ShinHan Touch Twin Markers

Listen up, marker fiends!ShinHan Touch Twin Markers are the cheapest professional markers you can find here in Korea. Most likely because they are made here.

They come in a vast assortment of colors. You can buy various sized pre-arranged packs of colors. But everyone knows that the real fun is in picking out your own colors. If you don't know much about different colors, it's fun to just pick ones with names that you can easily learn. For example, pick food related colors: potato brown, lemon yellow, mint green, ice blue, fruit pink, chocolate.

They have two sides: one fine and the other broad.

These markers can often be spotted on the desks of Korean animation people. Storyboarder, Park Min uses bold colors in his storyboard work. He also uses them in his personal sketchbook. Here is a wonderful example borrowed from his blog.

You can easily find these markers in art supply or stationery stores in Korea. You can also find them at the Shinhan Art website.

Have you ever tried this marker out? What do you think?

By the way, there is actually a cheaper brand. Alpha Plus Twin Markers (pictured above) are an even older and cheaper Korean brand of markers you can find straggling around art stores sometimes. Unfortunately, their poorly designed caps can easily damage the marker tips. Too bad!

Poop is Cute (in Korea)

Warning: You may find this gross!
Did you know that poop is cute in Korea? It's true. Poop is typically represented in a cute way, like this giant one pictured above. This poop was part of a poop booth in front of Seoul City Hall. The booth even had poop costumes little kids could put on.

The cuteness of poop in Korean culture just goes to show the power of representation. Poop is typically drawn like the swirl above, sort of like the chocolate ice cream on a cone. However, it's not always this chocolate brown color.

Gold is a very common poop color. And speckles aren't unheard of either. Poop can be represented in all sorts of fashions.

Poop has even made its way into consumer culture. These products feature a character with a copper poop on his head. His name is Dongchimee (click if you are brave) from the Dalki product line. And he's just one of many poop-related products. There are books about poop, foam poop on a stick, poop stamps, poop banks and so on and so on. I'll collect more images and do a future post about this.

Perhaps it's the combination of grossness and cuteness that give poop its appeal. I think it stems from the early cutified illustrations. What is poop in your culture: cute, funny, gross?

Creature and Character Caps

It is cold in Korea! It's a good thing these character and creature caps are a popular fashion trend brightening up the winter.These caps are most popular with kids who wear them while out and about. Every once in a while you can spot them on an adult, too.

The sheer variety of styles is impressive. It seems you can find a cap of almost any animal. Above I see: a koala, cats, tigers, a panda, bears, and a husky. Not pictured are countless other animals. I've even seen an insectoid cap!

And there are lots of cartoon character caps, too. Above are some Sanrio, Warner Bros. and Disney characters. I've seen a funny Santa Clause character cap as well.

I wonder if the use of these characters is even legal? I don't know, but isn't this off-model Mickey Mouse something?

It's nice for a fashion trend to enliven the winter. Is this fashion popular in your part of the world, too?

The Magic Crayons

Hey, Jeong Eun! What's in that box you are holding?

Kablam!

Wow!!! Those look magic! What are they?

Cool! They look like mechanical crayons that you can twist to draw with. I bet they never run out! And I bet they are great when you need a unique drawing tool.

Can you draw me something using them, please? Please?
Hey, that's too cool! Is that the dog from some anime or something? That girl reminds me of you! Great drawing!

Now that I think about it, I think it's not the crayons that are magic. I think it's you!