Here's a rat wearing hanbok.
Happy, rosey cheeked, and not a care in the world! Here's a rat NOT wearing hanbok. Oh my! What a difference! Which of these rats do you think got the better advertising gig? Rats are in hot demand this year, being that it's Year of the Rat.
The rat wearing hanbok must have a better agent. He gets to wear hanbok, traditional Korean clothing, usually only worn on special occasions. He gets to wear it out in the nice open air. This poor rat is forced into a dimly lit subway station with nothing to wear at all! He really should talk to his agent.